Skip to content
Peec AI Help Center home

Part 5: Understanding sources (where AI gets its info)

When AI platforms perform web searches to answer prompts, we capture and display those sources.

Where to find sources

  • Overview dashboard: See top sources across all your prompts.
  • Sources section: Deeper analysis in the Gap analysis, Domains, and URLs pages.
  • Prompt-level: Click individual prompts to see sources specific to that question.
  • Chat view: Click individual chats to see sources in the right sidebar.

Domains vs URLs

The Sources section in the sidebar has separate pages for both:

  • Domains: See which websites appear most (e.g., nytimes.com).
  • URLs: See which specific pages appear most (e.g., nytimes.com/article/123).

What "Retrieved" means

The Retrieved percentage shows how often a domain contributed to AI answers in your selected time period (the last 7 days by default), even without a direct citation. It is the percentage of chats where at least one URL from that domain was used as a source.

This reveals when your content shapes AI responses behind the scenes. Your content might inform the answer without being explicitly referenced, which still demonstrates authority and influence.

How to use data from sources

Sources show you which content AI platforms trust and reference. If you notice:

  • Competitor sites appearing frequently → Consider similar content topics.
  • Industry publications you're not in → Reach out for coverage or guest posts.
  • Your own URLs appearing → Double down on that content format.
  • High "Retrieved" percentage for certain domains → These are the authoritative sources worth targeting.

Look for sources that appear consistently across multiple prompts over time. These are the high-authority sources worth targeting for your own content strategy.