What can I do to improve my brand visibility?

Once you understand your visibility scores and how often your brand appears in AI responses, you can take steps to appear more frequently and more positively. Peec AI also gives you a ranked list of recommended improvements, with the evidence behind each one, under Optimize → Actions in the sidebar.

Here's how to start:

• Focus on your top prompts: Pick your 3-5 most relevant prompts where you want to appear.
• Study the results: Read through the AI responses and examine which sources and URLs are being cited.
• Analyze source patterns: Look at which types of sources appear most: editorial, UGC, reference sites, corporate pages, or others.

Once you understand these patterns, you can create a strategy to improve your visibility:

• Find partnership opportunities: Use Gap Analysis (in the sidebar, or within the Domains and URLs pages) to find sources where your competitors appear but your brand does not. Start with the highest Gap Scores, then reach out for a mention through outreach or collaboration.
• Learn from successful sources: Study how top-cited sources structure and present their information, then apply those insights to your content.
• Fill content gaps: Create content on topics and in formats that perform well but where you're not currently present.
• Strengthen existing mentions: Work to get mentioned more prominently and positively in sources where you already appear.
• Expand your reach: Target relevant sources that don't reference your brand yet.
• Engage in relevant communities: Be active on Reddit in discussions about your brand or industry.
• Target reference sources: Create or update Wikipedia entries for your brand or industry.