Sometimes there's more than one way to spell a brand name. You might need to track all of the variations to get a realistic visibility score. We generally recommend setting up the shortest unique version your brand is known for, but this might not be enough in some examples (think “Abercrombie & Fitch” vs. “A&F”). In more extreme cases, your brand name might even be part of the dictionary (a so-called “dictionary brand”), like Apple.
We have solutions for both scenarios:
Alias feature: You can add as many brand name variations as you like. These are not case-sensitive and will be sufficient in ~95% of scenarios.
RegEx feature: If aliases don't catch all of the variations, you can set up very specific rules about what counts as a brand mention and what doesn't. You might specify capitalization requirements, position within a sentence, or words that must appear before or after your brand name.
Read more about adding aliases and using the RegEx feature in our documentation.
Our support team can help you find the right strategy if you share some examples with us.
If you need assistance, just reach out to [email protected] or via the chat bubble in your dashboard.
