Sometimes, there is more than one way to spell a brand name like adding or removing spaces or using only part of a multi-word brand). We generally recommend using the most relevant but shortest version your brand is known for, as long as it’s not a common dictionary word.
If this isn't capturing all your mentions, we can set up alternative spellings for you. Please contact customer support via our chat widget or email to [email protected] with the alternative spellings you want us to track.
Currently, there's no way to add alternative names yourself. We’re working on a redesign of our Competitors page that will let you to set up alternatives directly – or even use RegEx statements for advanced matching.