Start by asking the question “What do I want my brand to be found for?” or “What is my brand known for?”. Begin with generic topics and get more specific over time by adding details about your offerings, locations, buyer personas, or similar factors.
Use your existing SEO data: Look at your Google Search Console keywords. Many of those reflect real user questions that you can turn into prompts. Think about how you'd ask the same question in a conversation with ChatGPT. For example, in Google you might search "iPhone 16 review." In ChatGPT, you'd probably say "Is the iPhone 16 worth buying?"
Don't worry about exact phrasing: AI models are great at understanding intent, so focus on the underlying question rather than getting every word exactly right.
Organize with tags: Once you’ve drafted prompts, group them with tags like topics, personas, countries, or funnel stages. This structure helps you spot patterns and take action. A good approach: define your tags first, then create a few prompts for each.